Nikola Simic, 2023
Nikola traces his obsession with creating images to his early years. Long before he started taking photographs, he began gathering a world of visual references from record albums, magazines and the streets of Bedford, England. Growing up in England during the 80’s, he began taking notes on the stylistic revolutions taking place.
When his family relocated to the United States, it was the age of MTV and Nikola started creating his own ideas for videos. While his obsession with indie fashion magazines like i-D Germany and Dazed and Confused kept him grounded to his fashion photography roots, he explored his passion for video, interior design and product photography.
Nikola has created images for brands including but not limited to DKNY, Diesel, Emporio Armani and Neiman’s Marcus. Being as comfortable with a photo shoot as with video production, he has also filmed T.V. commercials for Zales and social media videos for Vera Wang, Piercing Pagoda and Kay Jewelers. He currently resides in Dallas, where he continues to collaborate with creatives to produce exceptional brand images.
He is married to his friend and fellow industry colleague in production, Molly. They have two lively young children. Together they love art, movies, soccer and riding bikes.